Time to bring back National Courtesy Campaign?

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Kent

Make courtesy our way of life... again?

That is what Stomper Kent is calling for.

"It's time to reintroduce the National Courtesy Campaign that has long been a cornerstone of our community," said the Stomper.

"As Singapore experiences an influx of foreign workers and tourists, many of whom may be unfamiliar with our social norms, we're witnessing a growing cultural disconnect. These differences sometimes lead to behaviour that don't align with the values we hold dear.

"Social media has only heightened this issue, as incidents of perceived bad behaviour - whether by locals or newcomers - are often taken out of context and can unfairly tarnish our reputation as a courteous society."

Launched in 1979 by then Prime Minister Lee Kuan Yew, the National Courtesy Campaign began as an initiative by then Singapore Tourist Promotion Board in 1978 to encourage Singaporeans to be more polite and friendly to tourists. But Mr Lee felt that the campaign should encourage Singaporeans to be polite to everybody and not only to tourists.

Singa the Courtesy Lion was introduced in 1982 and later also became the mascot of the Singapore Kindness Movement, launched in 1997. Since 2001, the National Courtesy Campaign has been incorporated into the Singapore Kindness Movement.

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The Stomper said: "The National Courtesy Campaign, which once successfully promoted kindness, respect and civic-mindedness, is more relevant than ever. By reviving this campaign, we can reinforce the importance of mutual respect and understanding in our diverse society.

"It's not just about reminding Singaporeans of our shared values, but also about guiding visitors in how to engage with our culture in a positive way.

"In doing so, we can preserve the social harmony that has always been at the heart of Singapore and ensure that our cultural identity remains strong amidst the changes brought by globalisation."

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